三、数字化营销和营销数字化有什么区别和联系？

营销数字化是什么？什么是营销数字化？

营销数字化是利用数据分析消费者需求，借力精细化运营平台，赋能企业，促进销售转化，再反哺产品和服务，加速建立私域业态，实现全链路数字化升级，构建全链路数字化商业闭环。数字化转型网

数字化营销和营销数字化有什么区别？数字化营销和营销数字化有什么联系？

数字化营销是一种触达外部用户的手段，比传统手段效率要高很多，先定义用户画像，然后是用户在哪里企业去哪里的一种行为。

营销数字化是一种企业内部做用户运营的高效手段，有了用户以后，利用归因洞察用户的一切与企业的交互行为再定义用户画像，根据用户的画像及数据分析，为企业做用户运营/市场规划/战略方向提供决策依据。数字化转型网

上述可清楚的知道数字化营销是一种传播广告行为，符合我画像的用户出现在抖音运营办公工具技巧内容的号上，我的用户出现在爱奇艺肥皂剧上，我的用户出现在知乎财税板块里，我的广告就出现在哪里。现在微信朋友圈广告更是精准太多，但平台不是你的，触达用户的真实性和透明度是无法100%确信的。如何转化就是按需各显神通了。当然既然是数字化营销怎么滴也是要比传统电视广告更深度点的，怎么个深度法呢？

1、谁投放广告都需要考虑成效比的，不管是最求曝光量还是转化率，这个转化可能是路转粉，也可能是直接成交，按需而定义不同。

2、投放了广告之后，可以给到你的相关数据如下：各渠道点击量，时效比，人群的年龄性别等基础画像，然后告诉你结合你的产品如何优化，某平台是晚上8点投放还是早上9点投放。数字化营销能做的就到此为止了。这些信息都必须是从平台处获得，可信度当然不是100%。

通过数字化营销获得了1万用户/粉丝后，所谓的一些能帮助你做精准营销的公司就来了，告诉你如何做精准营销？做个小程序，做个微信公众号，做个商城，甚至做个APP，然后告诉你有如何丰富的CRM各种功能，你如果做了小程序，那么就涉及到如何运营了，通过数字化营销为你的小程序导流了1万粉，这些粉你怎么运营呢？就是我们说的营销数字化的价值所在了。数字化转型网

营销数字化是通过分析用户与企业交互的一切行为数据为基础，画出用户画像，结合你的产品为每一位用户做精准标签，企业自定义标签，为这种标签下的用户做一套定制的180天，360天精细化运营方案。具体可依据客户生命周期、产品生命周期而定。数字化转型网

更多数字化、数字化营销、营销数字化相关科普、知识、资讯、观点、案例可百度搜索中国数字化转型网~

With the rapid development of digitalization in the era, the traditional marketing model has been broken, and digital marketing has become a new marketing method of market economy, helping enterprises to improve business results and accelerate the realization of digital transformation. So what is digital marketing? What is digital marketing? Digital transformation network

What is digital marketing?数字化转型网

What is Digital Marketing? What is Digital Marketing?

Digital marketing is customer-oriented, digital integration of Internet customer information to promote the transformation of the marketing mode, easy to understand is a model that changes the customer acquisition from a passive side to an active side.

Digital marketing combines digital technology and artificial intelligence, takes data integration as the core, advocates reshaping customer value, and helps enterprises enhance, expand and redefine such a process with the help of Internet big data analysis and information control. Digital transformation network

Digital marketing is based on the information network, the unity of information dissemination, enterprises speak with one voice, consumers no matter what kind of media get the information is unified and consistent. Enhance the interaction between consumers and enterprises, meaningful communication between companies and consumers, can quickly, accurately, personalized access to information and feedback information, the most important point of digital marketing is, accurate target marketing, all marketing activities of enterprises should be carried out around the enterprise goal, to achieve the whole marketing.数字化转型网

2. What is Marketing digitalization?

What is Digital Marketing? What is Digital Marketing?

Marketing digitalization is the use of data to analyze consumer demand, refine the operation platform, empower enterprises, promote sales transformation, and then feed products and services, accelerate the establishment of private sector formats, achieve full-link digital upgrading, and build full-link digital business closed loop. Digital transformation network数字化转型网

Third, what is the difference and connection between digital marketing and digital marketing?

What is the difference between digital marketing and digital marketing? What is the connection between digital marketing and digital marketing?

Digital marketing is a means of reaching external users, which is much more efficient than traditional means, defining the user profile first, and then the behavior of where the user is and where the company is going.

Marketing digitization is an efficient means of user operation within an enterprise. After the user is created, the user portrait is defined by using attribution to gain insight into all the user's interactions with the enterprise. Based on the user portrait and data analysis, the decision basis is provided for the enterprise to make user operation/market planning/strategic direction. Digital transformation network

The above can clearly know that digital marketing is a kind of communication advertising behavior, users matching my portrait appear on the number of the operation of office tools skills content of Tiktok, my users appear on iQiyi soap operas, my users appear in the Zhihu finance and taxation section, where my ads appear. Now wechat circle of friends advertising is more accurate too much, but the platform is not yours, the authenticity and transparency of reaching users can not be 100% sure. It's up to you how to do it. Of course, since digital marketing is how to drop more depth than traditional TV advertising, how depth method?数字化转型网

1, who advertising need to consider the effectiveness of the ratio, whether it is the most exposure or conversion rate, this transformation may be a road to powder, may also be a direct transaction, according to the definition of different.

2, after the advertisement is released, the relevant data can be given to you as follows: the number of clicks on each channel, the time ratio, the age and gender of the population and other basic portraits, and then tell you how to optimize your product, a platform is put at 8 p.m. or 9 a.m. Digital marketing can only go so far. This information must be obtained from the platform, and of course the confidence is not 100%.

After gaining 10,000 users/fans through digital marketing, some so-called companies that can help you do precision marketing come and tell you how to do precision marketing? Do a small program, do a wechat public number, do a mall, or even do an APP, and then tell you how to enrich the various functions of CRM, if you do a small program, then it involves how to operate, through digital marketing for your small program to guide the flow of 10,000 powder, these powder you how to operate? This is where we talk about the value of digital marketing. Digital transformation network数字化转型网

Marketing digitization is to draw a user portrait based on the analysis of all behavioral data of user interaction with the enterprise, combine your products to make accurate labels for each user, enterprise custom labels, and make a set of customized 180-day and 360-day refined operation plans for the users under this label. Specific can be based on customer life cycle, product life cycle. Digital transformation network

More digitalization, digital marketing, marketing digitalization related science, knowledge, information, views, cases can be searched by Baidu China Digital Transformation network ~数字化转型网